How to Train Your Dragon
Young Viking Hiccup Horrendous Haddock the Third (voice of Jay Baruchel) is sent to the Isle of Berk in the North Sea, where he is to subdue a dragon as a rite of passage.
IN THEATERS MARCH 26TH 2010
HOW TO TRAIN YOUR DRAGON MOVIE TRAILER

It’s so worth celebrating the long-awaited return of Lilo & Stitch co-directors Dean DeBlois & Chris Sanders to the animated world (though DeBlois did make Heima, a stellar documentary on the band Sigur Ros). DreamWorks Animation has been on a roll since Kung Fu Panda, and the fan reaction to Dragon’s teaser art (located above) was strong, so I think we can expect a full-on marketing blitz, awkward promotional tie-ins included. For example: “Train your thirst at 7-11.”












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