Livvi Franc: Now I’m That Bitch
PopEaters
By: Nadine Cheung
Who: Livvi Franc
Album: ‘Livvi Franc’
Video: ‘Now I’m That Bitch’ feat. Pitbull
Hails From: Harrogate, England
For Fans Of: Rihanna and Janet Jackson
LIVVI FRANCE NOW I AM THAT BITCH VIDEO

Why She’s About to Pop: Livvi Franc lived in Harrogate, England for the first five years of her life before moving to Barbados with her Bajan father, mother and older sister. When it was time to choose a stage name, the now 21-year-old drew on inspiration from her grandfather, Frank Wilson. “When I was about two, my grandfather noticed me sitting at the piano, playing a tune of my own with two hands, and predicted I was going to be a musician. Sadly he is no longer here. So, in honor of him, I called myself Livvi Franc, Livvi because it’s my nickname, and Franc because it’s a funkier version of Frank.” On her self-titled, debut album, Franc worked with a team of A-list producers such as RedOne (Lady GaGa), JR Rotem (Rihanna, Leona Lewis), Greg Kurstin (Lily Allen, Kylie Minogue), and more. Her debut single, ‘Now I’m That Bitch,’ was produced by Salaam Remi (Amy Winehouse), and is not so much about a “bitch” in the colloquial sense, but rather, as Franc says, a woman who is all about “Being In Total Control of Herself.” Look for Livvi Franc’s debut album in early 2010.
Six Questions With Livvi Franc:
Is there anybody you admire whose career you’d like to emulate in some way?
Madonna’s longevity and great continued success speaks for itself. She keeps reinventing her sound and image, but remains true to herself. I’ve got lots of stories, emotions and styles to express through my music so people will keep seeing my evolution.
What has been the most surreal moment so far on your rise to fame?
Being papped!!
Who would be your dream collaboration?
I adore Sade — that collaboration would be phenomenal!
Some people have taken offense to the usage of the word “bitch.” What do you have to say to those who misunderstand the song’s message?
I understand that “bitch” has many negative connotations, but my music is all about positivity and “bitch” in this song is “Babe in Total Control of Herself.” It’s about being confident, leading your own life and making your own decisions.
What advice do you have for other young singers who would like to follow in your footsteps?
Always be you!! Don’t imitate. It’s OK to draw inspiration from other artists, but always put as much of yourself in your music and image as possible. Everyone is unique — embrace it!
Are there any bands or artists you enjoy that may come as a surprise to your fans?
I used to listen to System of a Down. LOL…I like to rock out sometimes! Also I’m a Spice Girls freak! I still sing along with every song.













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31 October 2010 at 2:04 pm